Traditional sales and promotional methods such as “newspapers” and “yellow pages” ads no longer provide the same return on investment that was once achieved by most anyone in commerce. Certainly, many diverse factors have contributed to this dilemma. Yet, it is not the intent of this manuscript to deal with the causes of slumping sales and ineffective promotional methods. In general, the concrete reasons for these poor financial conditions are visibly understood and at this point faced by each person in need of promoting any financial interest at present. The rising remedy comes out of an attention-grabbing combination or blend of time tested “word of mouth”, “one-on-one”, sales techniques and fresh internet/web based technologies and software applications which allow us to evaluate, test and refine offers and sales methods almost at will. It is to a comprehensible understanding of the skills wanted and the tools obtainable to take advantage of current technological developments that the following progression of articles as well as forthcoming posts will concentrate on.

Caution: Using a web site to promote a product or service has become the most cost effective course of selling just about everything. While indeed being the least expensive it can on the other hand be the most labor intensive. Absolutely like all things in life that are new there is a phase of time considered necessary for learning additional information, acquiring extra skills, and developing effective techniques. These times are often accompanied by periods when it is crucial to form appropriate goals and habits which help us to evade becoming overwelmed by the task at hand. It can be assumed that none of the skills or techniques to be discussed are particularly complicated. Yet, it ought to be acknowledged that in combination they can be complicated in their interactions and confusing in their results. Consequently these methods ought to be learned individually and applied seperately. This guiding principle will reduce any difficulties in determining the precise usefullness of any particular procedure or skill. When the determination of usefullness has been made afterward the treatment can be automated, out-sourced, or discontinued. Prior to exploring further, be aware of your own mindset and be certain you are truely set to proceed. Being overwelmed as soon as the moment comes to take action is always a terrible misuse of time and ought to be avoided. The goal is to effectively gain knowledge of all the techniques while successfully integrating them to form a broad and complete tool kit from which to promote and market your products and/or services.

Begin: It is essential then, to recognize, there are in reality many distinct ways to promote a website using Internet Marketing. Some people think of website promotion as Search Engine Marketing and Optimization. Others are more inclined to think in terms of more traditional skills and techniques, such as Copy Writing and Article Marketing. While the dialogue continues as to which methods are the most helpful for driving traffic and making sales - for our purposes as Internet Marketers - we ought to safely presume that both are neccessary in order to compete effectively in the Market Place. Online Marketing is more about Creative Marketing as contrasting to SEO and a dependency on the Search Engines or writing articles and creating link popularity. Integration Marketing is the overall label given to the thinking of developing a healthy mix of these combined skills and techniques.

#1 Tool - FREEBIES: The most vital aspect of any tool developed by an internet marketer is its abillity to bring traffic to a website where a product or service can be promoted. The “free offer” is the primary tool used in what is called “Lead Generation Marketing”. This promotional method does one essential thing. It seperates the folks that are interested from those who are not. This works perfectly from the start to weed out those who would by no means manage a purchase from those who would be a waste of time, energy and effort. This would appear to be counter intuitive in that you would think that offering free stuff would not do this. In and of itself offering something for free does not identify someone who is willingly and admittedly interested in a purchase. In order to complete the free offer and make it a legitimate and valuable exchange for both parties, the element of “a call to action” ought to be introduced. There ought to be a “pre screening” process involved which will eliminate uninterested people.

So, what is the missing “ingredient” in this process that results in compelling leads, or sales prospects? It is not an attempt to sell anything to somebody. Nor is it some sneaky attempt to disguise an ad in some way by listing the features and benefits of a product/service. In actuality, it is not even describing a product or service, or explaining it in some way. Instead of money, right now, one just wants the prospects attention. We desire them to be as interested as possible. The missing ingredient is a precise “call to action” generated from a “free offer” and by a sufficient amount curiosity to respond to that offer - a response that involves either a phone call, sending an email, visiting a website, or filling out a web form. Accordingly the prospect acts on a recognizable interest in a product or service. The affect of requesting a free associated product or service is an admission of significance.

Determining and knowing what people yearn for is completely essential to developing a winning free offer. Providing probable customers something free of charge that is truely what they yearn for is the best way to create a trusting and considerate affiliation. The freebie must help them either keep away from hurt or advance pleasure. Ideally, the freebie must in addition educate the customer as to the features and benefits of a continued connection to the product or service which will provide for their undisclosed needs. As soon as prospects recognize that receiving what they wanted moreover satisfies an eminent need, they become ongoing customers as well, and everyone wins.

Providing quality information for free and subtly selling forthcoming benefits and features go hand in hand as a natural outcome of a victorious market connection. What makes “lead generation marketing” so valuable and efficient? To start with, giving something away that is of worthy quality and supportive, breeds additional respect when asked to buy later on. The feeling has been developed that the merchant is knowledgeable in a special field of interest. The “unique selling position” becomes a beneficial product recommendation instead of an unsolicited “sales pitch”. The objective has been met. A repeat customer is born! A name, an email address, and perhaps even a phone number and/or a physical address has been captured. It is now feasible to develop and preserve a healthy, satisfying relationship. The customer is no longer resistant to being sold.

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