This article brought to you by the webmaster of how to make money online and backlink.

I write quite often on how to properly SEO a website and where and how to build links appropriately, ethically, and at places which are helpful. Something which I do not speak often on is where not to build and what not to do with your website. This article is on the scandalous technique of Black Hat SEO or in other terms unethical search engine optimization. You can include anything black hat seo that is unethical and used to increase your SERPs (search engine results pages) position. There is also grey hat SEO and most techniques will probably fall into this category and is usually where I spend most of my time. I do not create a blog and fill it full of links, but I will create a blog and make sure that each post has links and get the content from article directories something which borders on black hat, but does not cross the line when it comes to ethics.

First I would like to give a few examples of what black hat SEO would be. One of the biggest examples is when a blog has jumbled words and every word is a link usually hundreds to the same few sites on every single page. When Google comes across these they will be quick to black list them and discount all of the links pointing towards whatever websites making the work in creating the spam blog pointless. Now this is a very blatant form of black hat seo and surprisingly not harmful for the sites they are linking to. One form of black hat SEO is cloaking keywords by coloring them the same color as the websites background. When someone is doing this usually they will fill every blank space on the page with keywords in the h1 tag and once Google recognizes that the color is the same or extremely close to the background they will usually delist the site.

Another form of Black Hat SEO is getting involved with link schemes. These will usually show in the form of pyramid style formats where you put your link into the system then place a code on your website which will place links automatically on your website. The big problem with this is you have no clue what URL?s are going to be placed on your website and even though where your backlinks don?t matter where the links are going out does. If you place an abundance of links on your website which are towards crappy no PR non relevant sites then you should expect to go down in the SERPs. Remember when it comes to SEO and link building it does not matter who links to you, but rather who you decide to link to so pick what you put on your site carefully since it will reflect the value of your site.

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Tags: internet marketing

This article brought to you by the webmaster of make money online and internet marketing.

The online business today is consumed with the process of reaching the front page of Google and more importantly reaching the top spot of Google for a highly searched keyword. After my years in online business and internet marketing I have learned how to reach the top of Google for a low competitive keyword within weeks and a highly competitive keyword the later being the most prosperous of course. As you begin your web presence well before your marketing campaign you should have an understanding of what keywords will bring the best quality and most traffic to your website and appropriately optimize your web presence for those keywords. Once you have an understanding of the onsite optimization it is also important that when you begin link building you understand proper link building techniques and how to optimize a link for a certain keyword.

The first aspect of SEO I would like to discuss is onsite optimization. Basically the two aspects which this suggests is content and the keyword density of that content as well as internal linking structure. When it comes to content no longer does the denser the higher the rank. Now Google can see quickly through an over SEO?d webpage and see a webmasters vain attempt to reach the top of their search engine. Repetition is no longer the name of the game, but rather association. If for example your main keyword is internet marketing then rather than having internet marketing appear over and over it would be better to throw in some different keywords such as website marketing, online marketing, online promotion, website promotion, and any other closely related term you can think of. The second part of on page SEO is internal link structure. Make sure that you have every page on your website or blog link to the most important pages. If the web page is deep into your site and you don?t really expect anyone to land on it you should still be linking it to your home page. Also when you link to your home page rather than using home or index place keywords so Google and appropriately place your site in their index.

The second type of SEO you should be concerned with is off page optimization. The main component of off page or off site optimization is building links. When you do this there are a couple of things to keep in mind. First make sure to gain links from helpful places rather than spammy places. Also when you are building links remember in order to rank well for a specific keyword be sure to place the keyword between the anchor tags rather than the URL. You will automatically be number 1 for your URL so there is no reason to place it between your anchor tags.

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Tags: internet marketing